It is also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Internet marketing is associated with several business models:
- E-commerce – this is where goods are sold directly to consumers (B2C) or businesses (B2B)
- Lead-based websites – an organization that generates value by acquiring sales leads from its website
- Affiliate marketing – the process in which a product or service developed by one entity (e-commerce business, single person, or a combination) is sold by other active sellers for a share of profits. The entity of the product may provide some marketing material (sales letter, affiliate link, tracking facility) However, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.
- Local internet marketing – through which a small company utilizes the Internet to find and nurture relationships, which are to be used for real-world advantage. Local internet marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.
You can easily reach thousands of clients through internet marketing. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. Internet marketing can offer a greater sense of accountability for advertisers through the use of web analytics for instance. Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media.
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